What should I write about in my blog and how should I title my posts?

 It's crucial to grasp two key notions when deciding what to write in your blog (subject, post titles, content, etc.): The first is that content quality is the single most significant success element for any website or blog, thus you should devote the majority of your time to it.

Second, you must recognize that you are not alone, and you must compete not just with other websites that provide amazing material, but also with other websites that produce excellent content. In this article, you'll discover how to choose titles for your posts while reducing competition.

What am I supposed to write about?

I explained what constitutes good quality content in my SEO tips for beginners article, but for the purposes of this article, I'll go a step further and explain how to differentiate your content from the competition, which is essentially the answer to the question: what should I write about to make it stand out?

Ask yourself these questions before you start writing your next blog post:

• What would be the subject of my article?
• Will my article provide an answer to a query or provide a solution to a problem?
• What are the opinions of others on the subject?
• How can I make my material stand out from the others and improve it?

After you've answered the above questions, you'll need to choose a title for your blog post, write it, publish it, and promote it.

How do you choose the titles for your blog posts?

The title of your blog article is crucial for three reasons:

• A good title will draw in more readers and attention on social media.
• For SEO purposes, a solid title is vital.
• Both readers and search engines should be able to figure out what the content is about by looking at the title. Because Google has repeatedly emphasized the importance of page names for SEO purposes, this is not something you should overlook.

So, now that you know what your post's topic and type will be, the next step is to select a title for it. Here's where Google's keyword tool comes in handy.

How do you utilize Google's keyword tool to come up with titles for your blog posts?

Among many other beneficial features, the Google keyword tool provides two bits of information that are crucial for picking blog titles:

The number of precise searches for each term, as well as the amount of competition for that keyword.

In the example below, I'll use these two to show you how to choose blog names with less competition, increasing your chances of ranking better for that phrase.

Consider the following real-life scenario:

What would be the subject of my article? Loss of weight

Will my article provide an answer to a query or provide a solution to a problem? Yes, I intend to instruct my readers on how to reduce weight.

What are the opinions of others on the subject? When I search for "how to lose weight," "how to lose weight fast," "weight loss," "I want to lose weight," and "how to lose pounds," I get a lot of results from well-known websites, and my chances of ranking for these phrases are little to none.

How can I improve and differentiate my content? I'd want to take a step-by-step approach to weight reduction, explaining how to figure out how much weight you should lose and how to make a strategy.

In the above example, you'll see that I included the qualifier "my odds of ranking for these phrases are little to none." This is significant because it implies that even if I produce a fantastic post with the headline "how to lose weight" (or any of the other titles), I would almost certainly never be able to rank in Google's top pages.

This is because the first page already has credible websites, and I need to provide Google with several solid and compelling reasons to give me a high position.

In fact, this is unlikely to occur, so I turn to Google's keyword tool.

Setting the location to ALL Countries and the Match Types to Exact are the first things I do.

After that, I begin looking for keywords. Using the same example as before, I began my search with the keyword "how to lose pounds." I'm seeking for low-competition, long-tail keyword suggestions with some monthly searches in particular.

Of course, the higher the number of monthly searches for a phrase, the better; however, keep in mind that what is provided there is merely an indicator, and I have seen keywords deliver far more traffic than the estimate offered here on several occasions.

Also, the lower the numbers, the more likely the estimations are to be wrong.

Returning to our example, there are several low competition keyword possibilities that can meet my criteria, as mentioned in the example above, for the phrase I've picked.

I looked into the other phrases as well, but without wasting too much time, I opted on "how to lose 15 pounds" as a keyword with low competition and a large number of worldwide monthly searches that suits my topic's subject and purpose.