Comparing traditional and digital marketing

 

 You want to ensure that the money you spend on marketing is effective. You've likely heard that marketing tactics can be divided into two main groups: traditional marketing and digital marketing.
The title presents a bit of a false dichotomy: traditional marketing strategies can benefit digital marketing, and vice versa. Most businesses will use both traditional and digital marketing strategies. The secret is finding the proper equilibrium between the two.

 

We'll define conventional and digital marketing, as well as examine their advantages and disadvantages, to assist you in striking that balance. We'll then share our opinions with you about how to allocate your advertising budget.

 

What is traditional marketing?

 Traditional marketing could be best referred to as "non-digital marketing." The fact that conventional marketing is most frequently characterised as "any sort of promotion that isn't internet" tells a lot about the direction in which things are moving.

Traditional marketing, by this view, has existed forever; the first artist to paint their name on a wooden sign at a fair was engaging in traditional marketing. Because of this, practically every brick and mortar company uses conventional marketing to some extent.

Additional instances of conventional marketing include:

• Billboards
• TV ads
• Newspaper ads
• Telemarketing
• Radio ads

 We could go on and on, always remembering that traditional is preferred over internet. If you include a URL in any of your traditional marketing, you're crossing streams, which makes it quite clear how interconnected traditional marketing and digital marketing are. It's a positive thing in this instance.

 

Traditional Marketing: Pros

 Well-established

Although we are not historians, we believe traditional marketing has existed for at least as long as recorded language, if not longer. Pubs had titles like "The King's Head" because the majority of its patrons could identify pictorial signs, which was employed in place of written language because most of them were illiterate.

All of this is to imply that traditional marketing reaps the rewards of centuries of experimentation and failure. While digital marketing may also learn from this experience, it lacks the same historical precedence as its more conventional relatives.

 Long-lasting

Some conventional marketing lasts for decades, but not all of it does (TV and radio advertisements, for instance, are sometimes rather fleeting). Traditional marketing is frequently tangible, thus it lasts a long time. Examples include shop advertising and outdated publications that people don't throw out.

affects attitudes

Customers often don't actively participate with traditional marketing; instead, they only passively consume information. As a result, it is especially well suited for altering views since it is designed to increase brand affinity via familiarity. Because of this, it's a fantastic alternative for worldwide corporations, which explains why Coca-Cola advertisements continue to run even if everyone is already familiar with the brand.

 

Traditional Marketing: Cons

 challenging to measure

How many customers enter your business because they adore the neon sign outside or because they can't stop singing your commercial's jingle? How would you even start to quantify that? There are techniques, but they're not as precise as those in digital marketing.



Expensive

You may paint some scrap wood and affix it to your storefront quite cheaply to demonstrate that conventional marketing is not always pricey. On the other hand, things like TV commercials and the like are pretty expensive.



fewer granules

With traditional marketing, you are casting a wide net; many people will see your advertisement, and you are hoping that some of them will be curious about your goods. That implies that you can't be as picky in your marketing choices.

 

What is digital marketing?

 Digital marketing encompasses all internet marketing activities. Possess you a website? Digital marketing is that. social networking sites? digital advertising You see what I mean.

A few further types of digital marketing are:

 

• SEO
• PPC ads
• Email marketing

 Because your search engine ranking is a reflection of practically everything you do online, SEO stands out above other forms of digital marketing. Because search engines drive the majority of website traffic, best practises for web design and social media are a logical extension of SEO best practises.

 

Digital marketing: Pros

 Measurable

Want analytics and data? The future of marketing is digital. There is a reason we are in the age of big data because digital giants like Google, Facebook, and others have built-in analytics. Additionally, independent digital marketing firms have developed their own analytics programmes. Digital marketing makes it feasible to track practically anything you can think of, and we can utilise that information to improve our marketing efforts. It's a cycle with good feedback.

Targeted

Have you made the decision that you want to increase your market share among Montreal's 40- to 55-year-old skateboarding enthusiasts? We have that level of detail. When attempting to target a certain market niche, digital marketing is ideal.

 alters behaviour

You better believe that when someone searches for "bike shops near me," going to a bike store is part of their 24-hour schedule. Digital marketing works in this way to alter consumer behaviour; if your website appears before that of a rival in a Google search, there is a strong likelihood that the user will visit your bike store.

On the other side, you may lose a consumer if your bike store doesn't even appear in the search results. The activities that your potential customers are now going to do are altered by digital marketing.

 

Digital Marketing: Cons

 quickly evolving

Twenty years ago, SEO was all about blending keywords into the backdrop of your website so that consumers wouldn't see them. Today's SEO is not at all like that. Digital marketing also changes quickly with the digital environment. You cannot continue doing what you were doing five years ago.

more challenging to comprehend

Your pages' rankings in Google can be protected by using the canonical link element correctly.

You're not the only one if you simply said, "Huh?" Coding and data tracking are important components of digital marketing. It's simple to see how a cheerful, upbeat TV commercial may motivate viewers; what's more difficult to grasp is what motivates Google's algorithm to raise your ranking.

 

Complex

Everything in digital marketing is related. A poorly planned social media post might result in a torrent of negative comments, which can deter visitors from visiting your website and lower your website's ranking in Google. You have to keep an eye on a lot of moving components in order to leverage digital marketing.

 

Which type of marketing is right for your business?

 The answer is most likely both, to be honest. However, given the present environment, we advise that the majority of firms concentrate on digital marketing.

Why? Because you receive better value for your money and you promote behavioural improvements rather than mental ones. The majority of small to medium-sized businesses find that getting customers into their stores is the most important step in building their brand recognition.

Additionally, physical storefronts are no longer the only way to do retail business. 15% of all retail sales are currently made through e-commerce, and this percentage is only expected to rise.

 We founded our SEO company in Winnipeg, Manitoba for this reason: we think SEO is the finest use of your advertising cash. Digital marketing is the way to go because digital revenues are only increasing.